Can You Sell a House Privately on realestate.com.au?
Visibility is everything, whether you’re selling your family home, downsizing, or renting out an investment property. In Australia, realestate.com.au is the go-to website for people searching for a property. It dominates the real estate landscape with millions of active users, making it the most important platform to get your listing seen.
But there’s a challenge: private individuals can’t list directly on realestate.com.au. The platform only allows licensed real estate agents to post properties. So what if you want to sell or rent privately and avoid paying huge agent commissions? That’s where Australian Realty comes in.
The Importance of realestate.com.au in the Australian Property Market
In today’s digital-first environment, buyers and renters start their property journey online. Over 90% of property seekers use the internet to find their next home, and the vast majority go straight to realestate.com.au.
- Over 12 million monthly users – More eyes on your listing.
- National reach – From capital cities to remote areas, your listing gets seen.
- Real-time enquiries – Buyers and renters can contact you instantly.
- Credibility and trust – Being on realestate.com.au adds professionalism to your listing.
Not being listed on realestate.com.au drastically limits your audience. It can mean fewer enquiries, a longer time on market, and potentially lower offers or rental income. Simply put: if you’re not on realestate.com.au, you’re invisible to most of the market.
Why You Can’t List Directly, and How Australian Realty Solves That
realestate.com.au only allows listings submitted by licensed real estate agents. This is to maintain quality, compliance, and ensure listings are genuine. Unfortunately, this blocks everyday Australians from accessing the platform without going through an agent.
At Australian Realty, we solve that problem. We provide you with full access to realestate.com.au — without taking over the entire sales or rental process. You stay in control while we handle the listing logistics.
How the Process Works
- Submit your details — Use our secure online form to tell us about your property, upload photos, and set your price.
- We prepare your listing — Our team reviews your information, ensures it meets platform guidelines, and uploads it on realestate.com.au under our licensed account.
- You manage enquiries — Interested buyers or renters contact you directly via the platform. There’s no middleman and no commission.
- Negotiate and close the deal — You organise inspections, receive offers, and finalise the process on your own terms.
It’s that simple. We give you the power of realestate.com.au without the cost or control of a traditional real estate agent.
Private Selling and Renting Across Australia
Wherever your property is located — whether it’s a suburban house in Sydney, a beach shack on the Sunshine Coast, or a unit in rural WA — Australian Realty can help you get it listed.
Sydney and New South Wales
NSW is home to some of Australia’s most competitive real estate markets. Private landlords and sellers in suburbs like Bondi, Parramatta, Newcastle, and Wollongong use Australian Realty to save on agent commissions while accessing a wide audience.
Melbourne and Victoria
In Melbourne, private listings are rising in popularity. Homeowners in the city and regional hubs like Geelong or Ballarat can easily reach Melbourne-based buyers and renters through our platform.
Queensland
From Brisbane to Cairns and all the way through the Sunshine Coast, Queensland’s real estate is diverse. Australian Realty helps QLD owners attract tenants and buyers without needing an agency tie-in.
Western Australia
Perth and regional WA sellers benefit from realestate.com.au’s reach. We give them access without the need to sign lengthy exclusive agency agreements.
South Australia
Private landlords and vendors in Adelaide and surrounding areas can take advantage of high traffic volumes on realestate.com.au and sell or rent at their own pace.
Tasmania, ACT, and NT
Even in smaller markets like Hobart, Darwin, and Canberra, our service ensures your property appears alongside traditional listings, reaching buyers and renters no matter where they are.
Why More Australians Are Going Private
More and more property owners are choosing to sell and rent privately, and it’s not just about saving money. Here are the top reasons people are ditching traditional agents:
- Cost savings: No commissions, which can be tens of thousands on a sale or hundreds per month on a rental.
- Control: You decide who inspects the property, how it’s priced, and when it’s sold or leased.
- Transparency: No middlemen, no miscommunication. You deal directly with buyers or tenants.
- Speed: No waiting around for agents. You move at your own pace.
Tips for a Successful Private Sale or Rental
- Use high-quality photos: First impressions matter. Clear, well-lit images make a huge difference.
- Write a compelling description: Highlight features, location, lifestyle benefits, and nearby amenities.
- Be realistic with pricing: Research similar properties in your area and price competitively.
- Be responsive: Answer enquiries quickly to avoid losing interested parties.
- Prepare for inspections: Clean, declutter, and present your home at its best.
Legal Requirements and Paperwork
Even without an agent, you must still meet legal obligations. These vary by state, but generally include:
- For sales: A contract of sale, disclosure documents, and title information.
- For rentals: A lease agreement, bond lodgement, and condition report.
We provide helpful resources to ensure you’re compliant, and we can connect you with professionals if you need legal, conveyancing, or lease templates.
Avoid These Common Mistakes
Going private doesn’t mean cutting corners. Avoid these mistakes to maximise your chances of a smooth sale or rental:
- Underpricing or overpricing your property
- Using poor-quality photos or none at all
- Neglecting the legal paperwork
- Ignoring messages or delaying responses
- Failing to prepare for inspections
With the right approach, private sellers and landlords can achieve fantastic results — and with our support, you won’t feel like you’re doing it alone.
Choose the Right Listing Package
At Australian Realty, we offer a range of flat-fee listing packages to suit every need and budget. Whether you’re renting out a unit or selling a house, there’s a package for you.
- Basic Package: Great for simple rentals or budget-friendly sales.
- Standard Package: Includes priority placement and more visibility.
- Premium Package: For those who want maximum exposure and standout results.
Each package includes a realestate.com.au listing and access to our support team. No hidden fees. No commissions.
Get Started with Australian Realty
You don’t need a traditional agent to sell or rent your property successfully — you just need the right tools. With Australian Realty, you can reach realestate.com.au’s massive audience while staying in control of the process.
Wherever your property is in Australia, we’ll help you list it like a pro — without the high cost or pressure. It’s your property. List it your way.
Frequently Asked Questions About Listing a Property Privately on realestate.com.au
1. Can I list my property on realestate.com.au without using a traditional real estate agent?
Yes, you can! While realestate.com.au doesn’t allow individuals to list directly, platforms like Australian Realty make it possible for private sellers and landlords to advertise their properties on the site by acting as a licensed intermediary. This way, you maintain full control of your listing without paying hefty agent commissions.
2. How does Australian Realty help private sellers and landlords get listed on realestate.com.au?
Australian Realty is a licensed real estate provider that gives private individuals access to realestate.com.au by offering listing services. You provide the property details, photos, and pricing, and Australian Realty uploads your listing on your behalf, allowing you to reach a wide audience while keeping it agent-free.
3. Is it legal to list a property privately on realestate.com.au?
Yes, it is legal, as long as the listing is published through a licensed real estate agency. Realestate.com.au only accepts listings from licensed agents, so services like Australian Realty bridge the gap by providing legal access for private owners.
4. What are the benefits of listing privately with Australian Realty instead of hiring a traditional agent?
When you use Australian Realty, you avoid paying expensive commissions, maintain full control of your negotiations, and only pay for the services you need. It’s a cost-effective and transparent alternative to traditional agents.
5. What type of properties can I list privately through Australian Realty?
You can list houses, apartments, units, vacant land, and even rental properties. Whether you’re selling or leasing, Australian Realty can help you advertise your property on realestate.com.au and other major platforms.
6. Can I manage inquiries and inspections myself?
Absolutely. When you list privately with Australian Realty, all inquiries are forwarded directly to you. You manage inspections, negotiate with buyers or tenants, and make decisions without any interference from an agent.
7. How much does it cost to list privately on realestate.com.au using Australian Realty?
The cost varies depending on the package you choose. Australian Realty offers affordable fixed-fee packages that typically include listing on realestate.com.au, professional listing support, and optional extras like ‘For Sale’ signs, photography, and more.
8. How long will my listing stay active on realestate.com.au?
Listings through Australian Realty usually remain live for 30 to 60 days, depending on the package you choose. You can extend or renew the listing as needed for an additional fee.
9. Can I make changes to my listing after it’s live?
Yes. Australian Realty allows you to update your listing at any time. You can change the price, description, photos, or status by simply contacting their support team, and the updates will be reflected on realestate.com.au.
10. Do I need any special documents or licenses to list my property through Australian Realty?
No license is required on your end. However, you may need to provide proof of ownership, photo ID, and a signed authority form so that Australian Realty can legally post the listing on your behalf. They’ll guide you through the process to ensure everything is compliant.
