If you’ve got a home in Brisbane and you’re ready to sell, you may be considering whether to go with a traditional agent or try something different. Many sellers in Brisbane are now choosing to sell their homes privately, and with the help of Australian Realty, it’s not only possible — it’s surprisingly straightforward.
Selling privately gives you the chance to avoid large real estate commissions, keep control of the process, and still use all the same tools that agents use. From online listings on realestate.com.au and domain.com.au to signage and open inspections, you’ll have everything you need to sell successfully.
More and more Brisbane homeowners are taking this route. The results are real, the savings are significant, and the process is empowering. If you want to stay in control and maximise your profit, private selling could be the smartest move you make.
Click To View Our Sales PackagesWhat It Means to Sell Privately
Selling your home privately means that you don’t use a traditional real estate agent to manage the sale. Instead, you handle the process yourself — but with our support. You’ll create your own listing, communicate directly with buyers, conduct open homes, and manage negotiations.
At first, the idea might sound overwhelming, but once you understand the steps and see the tools you have access to, you’ll realise how manageable it is. Australian Realty provides all the resources and guidance you need. You won’t be on your own — you’ll have expert support at every stage.
How Much Can You Save on Commission?
Real estate agents in Brisbane usually charge a commission of around 2% to 2.5% of the sale price, plus marketing fees. On a $900,000 property, that could mean paying $18,000 to $22,500 or more, just in commission. That’s money you’ve worked hard for — and money you could keep in your pocket by selling privately.
At Australian Realty, we offer low-cost listing packages that allow you to advertise your property on the same platforms agents use. You’ll save thousands, without compromising on exposure or results.
You Stay in Control
Selling privately means you’re in the driver’s seat. You make the decisions, set the timeline, and choose how your home is marketed. There’s no pressure to accept offers you’re not comfortable with, no unnecessary delays, and no one else speaking on your behalf.
You know your home better than anyone. You’re the best person to explain its features, highlight its value, and talk about the neighbourhood. Buyers often appreciate speaking directly with the owner, as it feels more genuine and transparent.
Advertise on Major Real Estate Websites
One of the biggest misconceptions about private selling is that you’ll miss out on exposure. That’s simply not true. With Australian Realty, your property will appear on the same real estate websites that agents use, including realestate.com.au and domain.com.au.
These platforms attract the highest number of active buyers, and your listing will be right there alongside agent-listed properties. You’ll also be able to add photos, floor plans, open inspection times, and property descriptions — everything a professional listing includes.
We’ll guide you through the process so that your property looks polished, professional, and ready for serious buyer interest.
Marketing Like a Professional
Great marketing sells homes. When you sell privately, you have the power to control every element of your marketing campaign. With our help, you can:
– Use high-quality photos
– Write compelling descriptions
– Add optional upgrades like floor plans and signboards
– Choose where and how your property is promoted
You can also access extra tools and optional add-ons if you want to go the extra mile. Whether you want photography, drone shots, or brochures, we’ve got you covered.
Hosting Inspections and Open Homes
Once your listing is live, buyers will want to inspect your property. That might mean open homes or private viewings. The good news is that as the owner, you’re actually in the best position to host these.
No one knows your home better than you. You can talk about the renovations you’ve done, the features that make your property special, and what life is like in the area. Buyers love this personal insight, and it can create stronger interest and trust.
We’ll provide tips and checklists to help you prepare your property, manage inspections, and make a great first impression.
Handling Buyer Enquiries
When buyers start contacting you through your listing, you’ll be the one responding to their messages. That might involve answering questions, arranging inspections, or clarifying details. We’ll give you templates and scripts to help you respond confidently and professionally.
This part of the process can be very rewarding. You’re dealing directly with interested parties, building rapport, and getting a real sense of the market’s response to your property.
Negotiating the Sale
Negotiating with buyers is a key part of the sale, and you’re in full control of how it unfolds. You can choose to accept, reject, or counter any offer you receive. You set the pace and make the decisions.
We’ll equip you with tips on how to handle negotiations, what to say, and how to reach a fair agreement. Your conveyancer or solicitor will then take care of the legal paperwork once a sale is agreed upon.
Many private sellers find that negotiating directly with buyers is less intimidating than they expected. Most buyers are respectful and straightforward, and having clear communication helps everything run smoothly.
Buyers Like It Too
Private selling isn’t just great for sellers — it’s good for buyers as well. Many Brisbane buyers prefer dealing directly with the homeowner. It often feels more relaxed and genuine. They can ask detailed questions, get immediate answers, and avoid the sales tactics some agents use.
This transparency often leads to faster decision-making and fewer complications. It also helps you build trust and rapport with serious buyers.
Legal Side of the Sale
Although you’re handling the sale yourself, you’ll still need a conveyancer or solicitor to manage the legal paperwork. This includes the contract of sale and the settlement process.
We provide access to legal document templates and can refer you to trusted professionals if needed. You won’t be navigating the legal side alone — you’ll have the support and resources to keep everything compliant and stress-free.
Is Private Selling the Right Choice for You?
Selling privately works well for many people, especially those who:
– Want to save money on commission
– Like to be hands-on and in control
– Are confident managing communication and inspections
– Prefer to take their time and make decisions without pressure
– Want to maximise their return from the sale
If any of these sound like you, then private selling with Australian Realty could be a great match.
How to Sell Your Brisbane Home Privately
Here’s a simple step-by-step guide to selling privately through Australian Realty:
Step 1: Create Your Account
Sign up online, choose your package, and get started with your property listing.
Step 2: Prepare Your Listing
Upload your photos, write your description, and choose your price. We provide guidance and templates to help you do this effectively.
Step 3: Go Live on Real Estate Platforms
Your property will appear on realestate.com.au, domain.com.au, and other key websites that buyers use every day.
Step 4: Respond to Enquiries
Manage messages, book inspections, and keep in touch with interested buyers.
Step 5: Conduct Inspections
Host open homes or private viewings. We give you checklists and tips so your property shines.
Step 6: Handle Offers
Negotiate directly with buyers, agree on a sale price, and instruct your solicitor to move forward with the contract.
Step 7: Finalise the Sale
Your conveyancer handles the legal side, and you proceed to settlement.
You Don’t Need to Be an Expert
A common concern is that private selling might be too hard or require too much knowledge. But with the support of Australian Realty, it’s absolutely doable — even if it’s your first time.
We make sure you have the tools, templates, advice, and support to sell like a pro. You don’t need a real estate licence. You just need the right attitude, a little time, and a willingness to be involved.
Private Sales Are Succeeding Across Brisbane
From the inner suburbs like New Farm and West End to growing outer suburbs like Springfield and North Lakes, private sales are happening every day. Sellers are achieving great results by listing their homes directly, avoiding commission, and dealing confidently with buyers.
No matter where your property is located, the process works the same. All it takes is the right tools and a bit of effort — and we’ll help you every step of the way.
Common Questions About Private Selling
Is it legal to sell my home without an agent?
Yes, absolutely. In Queensland, homeowners can legally sell their property themselves without needing a licence or agent.
What if I need help along the way?
You’ll have access to our support team, as well as a library of guides, templates, and tips. If you ever get stuck, we’re here to help.
Can I upgrade my listing?
Yes. You can choose from various optional upgrades like premium listings, signage, professional photography, and more.
Do I need special software?
No. You’ll manage your listing through our easy online dashboard. No extra tech required.
What if I change my mind?
There’s no pressure. You can pause or adjust your listing at any time. You’re in full control.
Join the Movement: Brisbane Sellers Going Private
The Brisbane property market is strong, and buyers are out there every day searching online. You don’t need to give away a huge slice of your sale price to a middleman. By using Australian Realty, you get the tools and exposure you need to succeed — all while keeping more of the final sale price in your hands.
It’s simple, effective, and smart. More sellers are realising they can do it themselves, and you can too.
Start Your Sale Today
If you’re ready to list your Brisbane home and take charge of the sale, Australian Realty is ready to help you every step of the way. Create your listing, connect with serious buyers, and sell your home with confidence — all without paying agent commissions.
You have the power, the tools, and the support. Let’s get started.
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