If you own a property in Canberra and you’re considering selling, you’re not alone in thinking there might be a better way to do it. Many homeowners are now turning to private sales as a smart and cost-effective alternative to using a traditional real estate agent. When you sell privately with Australian Realty, you can save thousands of dollars, retain full control over your campaign, and access all the same professional tools and platforms agents use.
In a city like Canberra, where property values continue to rise and buyers are active year-round, private selling has never been more viable. Whether you’re selling a townhouse in Gungahlin, an apartment in Belconnen, or a family home in Woden Valley, you can achieve great results without the need to pay high commissions.
Click To View Our Sales PackagesWhat Does It Mean to Sell Privately?
Selling privately means managing the sale of your property yourself rather than hiring a real estate agent. You’ll be the one creating your listing, coordinating inspections, speaking with buyers, and negotiating the final sale. While this might sound like a lot at first, the truth is, thousands of everyday homeowners are already doing it — successfully.
With Australian Realty, you’re not alone. We give you access to the same tools and platforms agents use, including realestate.com.au and domain.com.au. We also provide guides, templates, and support to help you through each stage of the process.
Save Thousands in Agent Commission
One of the biggest motivators for private selling is the potential to save on commission. In Canberra, agent commissions typically range from 2% to 2.5% of the sale price. On a $950,000 home, that could mean paying $19,000 to $23,750 in commission — and that doesn’t include marketing costs, which many agents charge on top.
With Australian Realty, you pay a simple flat fee. There are no commissions and no hidden costs. You get full access to Australia’s top real estate websites, plus the tools to market your home professionally.
You’re in Control of the Whole Process
Another major advantage of selling privately is control. When you manage the process yourself, you decide:
- What price to list your home for
- How to present and market your property
- When to conduct open homes
- Which buyers you want to engage with
- What offers to accept, reject, or negotiate
No one knows your home better than you. You’re the most qualified person to talk about its features, location, and lifestyle benefits. Buyers often appreciate this direct connection with the owner, which leads to more genuine conversations and sometimes faster decisions.
Reach Buyers on Major Real Estate Platforms
Many sellers worry that going private means missing out on exposure. With Australian Realty, that’s not the case. We ensure your property is listed on the same platforms agents use, including:
- realestate.com.au
- domain.com.au
- homely.com.au
These sites attract thousands of active buyers every day. Your listing appears alongside agent-listed properties and includes the same features — professional photos, floor plans, inspection times, and more. Buyers won’t know the difference unless you choose to tell them.
Professional Marketing Made Simple
Marketing your property is one of the most important parts of the sales process. We provide the tools, templates, and guidance you need to do it just like a professional. Your listing can include:
- High-quality photography
- Detailed and persuasive property description
- Floor plans and site plans
- Brochures and downloadable flyers
- Virtual tours (optional)
If you want to outsource any part of the marketing, you can. We work with trusted service providers in Canberra who offer professional photography, copywriting, and floor plan creation.
Conducting Open Homes and Private Inspections
When you sell privately, you’ll be responsible for showing the property to buyers. This can include scheduled open homes or private viewings. Many sellers actually enjoy this part of the process because it gives them a chance to share what they love about the home with interested buyers.
You’ll be able to speak authentically about your home, the neighbourhood, local amenities, schools, and the lifestyle. Buyers appreciate this direct communication and often find it more informative than speaking through an agent.
We provide open home checklists, sign-in sheets, and scripts to help you feel confident and prepared.
Managing Buyer Enquiries
Once your listing goes live, you’ll begin receiving enquiries. These may come through email, text, or phone calls, depending on how you set up your contact preferences. You’ll be responsible for replying to these and answering any questions.
To help with this, we provide message templates and tips for responding professionally and promptly. Most enquiries are simple and straightforward. And because you know the property best, you’ll find it easier to answer questions and build rapport with potential buyers.
Handling Offers and Negotiation
When a buyer wants to make an offer, they’ll come directly to you. This is your chance to negotiate the price, conditions, and timeline. Unlike when using an agent, there’s no filter — just open, honest communication.
You can choose to accept, decline, or counter any offer you receive. We’ll support you with negotiation tips, pricing advice, and best practices so you feel confident navigating this step. Once an offer is accepted, your solicitor or conveyancer will take care of the legal side of the sale.
Legal Requirements in the ACT
In Canberra, there are specific legal requirements for property sales. You’ll need to prepare a contract of sale and obtain a building and compliance inspection report, as well as an energy efficiency rating (EER) statement.
Your solicitor or conveyancer will guide you through these steps and make sure everything is handled correctly. Australian Realty can refer you to trusted legal professionals in the ACT if you don’t already have someone to assist.
Why Buyers Like Private Sales Too
Private selling isn’t just good for you as the seller — buyers often prefer it too. Many people enjoy dealing directly with the owner because it feels more transparent and less pressured. They can get honest answers, arrange inspections quickly, and negotiate directly.
This often leads to better communication, quicker decisions, and more successful outcomes. It’s a win-win approach that works especially well in markets like Canberra where buyers are informed, engaged, and proactive.
Who Should Consider Selling Privately?
Selling privately is a great option if you:
- Want to avoid paying large agent commissions
- Feel comfortable communicating with buyers
- Prefer to be hands-on and in control
- Are organised and detail-oriented
- Want to maximise your return
It doesn’t matter if you’re a first-time seller or have sold properties before. With the right support, anyone can manage a successful private sale.
How to Sell Your Home Privately with Australian Realty
Step 1: Sign Up Online
Visit our website and choose the listing package that suits your needs. You’ll create an account and gain instant access to your seller dashboard.
Step 2: Prepare Your Listing
Upload photos, write your description, and set your asking price. Use our guides and templates to get everything just right.
Step 3: Go Live on Real Estate Platforms
We’ll publish your listing on realestate.com.au, domain.com.au, and other platforms, so you start attracting buyers straight away.
Step 4: Respond to Enquiries
Answer questions, provide information, and schedule inspections at times that suit you.
Step 5: Host Open Homes
Show your property to buyers and highlight what makes it special. Use our tips to make each inspection a success.
Step 6: Receive and Negotiate Offers
Discuss offers with buyers and come to an agreement that works for you. You’re in complete control.
Step 7: Finalise the Sale
Your conveyancer will prepare the legal documents, coordinate settlement, and ensure everything is handled correctly.
Private Selling Works Across Canberra
From the inner city to the outer suburbs, private sales are happening throughout Canberra. Homeowners are selling properties in suburbs like Dickson, Tuggeranong, Curtin, and Harrison without using agents — and they’re achieving fantastic results.
Whether you’re downsizing, relocating, or selling an investment property, private selling gives you flexibility, control, and significant savings.
Frequently Asked Questions
Is it legal to sell my own property in Canberra?
Yes. In the ACT, you can sell your own property without needing a real estate licence. You must, however, meet the legal requirements for disclosure and contract preparation.
Can I advertise on realestate.com.au and domain.com.au?
Yes. Australian Realty provides access to these platforms so your property reaches the same audience as agent-listed properties.
What if I don’t have experience selling a home?
You don’t need experience. Our platform includes guides, templates, checklists, and personal support to help you through every step.
Do I need a solicitor or conveyancer?
Yes. You’ll need a licensed professional to handle the legal documentation and settlement process. We can help you find one if needed.
Can I pause or edit my listing later?
Absolutely. You can update your listing anytime, add new photos, change the price, or pause the campaign if needed.
Join the Private Selling Movement in Canberra
More homeowners in Canberra are choosing to take control of their sale. With the right tools, support, and exposure, private selling is not just possible — it’s often the better choice.
Australian Realty makes it easy to list your home, connect with buyers, and complete the sale with confidence. You save thousands, avoid stress, and get to manage the sale your way.
Start Your Sale Today
If you’re ready to sell your home privately in Canberra, we’re ready to help. With Australian Realty, you’ll have everything you need to succeed.
Join thousands of Australians who are already selling privately and keeping more of their hard-earned money.
List your property today and take control of your sale.
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Griffith, ACT 2603
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