If you have a property in Melbourne and you’re thinking about selling it, you might be wondering whether to go through a traditional real estate agent or take another path. What many sellers in Melbourne are now doing is choosing to sell their homes privately. With Australian Realty, you can do exactly that and enjoy a range of powerful benefits — including saving a large amount of money and maintaining full control over the marketing and selling process.
This trend is growing rapidly in Melbourne. Homeowners are discovering that they can achieve great results without needing to pay huge commissions to agents. By handling your own sale and using the same tools agents use, you can run the process yourself and come out financially ahead.
Click To View Our Sales PackagesWhat Is Private Selling?
Private selling means you’re managing your own property sale without involving a traditional real estate agent. You’ll create your own listing, conduct your own inspections, handle inquiries from buyers, and negotiate offers. Don’t worry — it’s not as hard as it might sound. With the right platform, tools, and support, it’s a straightforward process that thousands of people in Melbourne are doing successfully.
When you list with Australian Realty, we provide you with everything you need to promote your property just like an agent would. That includes listings on major websites, help preparing your ad, access to support materials, and clear guidance from start to finish.
How Much Money Can You Save?
In Melbourne, agent commission fees typically range from 1.6% to 2.5% of the final sale price. If your property sells for $950,000, you could be paying around $15,000 to $23,750 in commission alone — and that doesn’t include marketing costs that many agents also charge on top.
Selling privately through Australian Realty allows you to avoid this entirely. Our flat-fee packages give you everything you need for one low cost, and the savings you make can go directly towards your next property, investment, or savings account.
You’re in the Driver’s Seat
When you sell privately, you’re in full control of every part of the process. You choose how to present your home, what price to list it for, when to hold open homes, and how to respond to offers. There’s no one pressuring you to accept a deal you’re not happy with or rushing you through the campaign.
As the homeowner, you know your property better than anyone else. You can speak authentically about the features that make it special, the local area, and the lifestyle that comes with living there. Buyers appreciate this honesty and are often more responsive when dealing directly with owners.
Marketing Your Melbourne Property Like a Pro
One of the biggest myths about private selling is that you won’t get the same exposure. The reality is very different. With Australian Realty, your listing can appear on the same major platforms that agents use — including realestate.com.au, domain.com.au, and others.
This ensures your property is seen by active, motivated buyers searching in Melbourne and beyond. You’ll also get help writing your listing, uploading your photos, and making your property stand out from the crowd.
Great marketing is what gets buyers through the door. With the right photos, a compelling description, and clear pricing, you’ll attract genuine interest and build momentum.
Hosting Inspections and Open Homes
One of the key steps in the sales process is showing your property to potential buyers. This might sound daunting, but once you’ve done it once or twice, it becomes much easier. And it’s actually one of the areas where you have a real advantage.
As the owner, you can speak from the heart about what makes the home special. You can answer questions honestly and talk about the local area from your own experience. Buyers value this, and it often leads to more meaningful conversations and stronger interest.
We’ll guide you through how to prepare for an open home, what to say, how to present your property, and how to handle multiple visitors.
Dealing Directly With Buyers
Negotiating directly with buyers gives you the chance to control the pace of the sale and make decisions that suit your situation. You can take the time to evaluate each offer, discuss terms, and reach an agreement that works for you.
You don’t need to be an expert negotiator to do this. Many sellers find that when communication is clear and expectations are set from the beginning, the process goes smoothly. We provide negotiation tips and scripts to help guide these conversations, and your solicitor or conveyancer can assist with final contracts and legal matters.
Melbourne Buyers Like Private Sales Too
It’s not just sellers who prefer private selling. Many Melbourne buyers enjoy dealing directly with the property owner. It can feel more transparent and personal, with fewer delays and less sales pressure.
Buyers often feel more comfortable asking questions, exploring options, and taking their time during inspections when speaking to a homeowner. This creates a more relaxed, respectful process on both sides.
Support Every Step of the Way
Even though you’re selling privately, you won’t be on your own. Australian Realty offers ongoing support at every stage of your sale. From creating your listing to handling inquiries, negotiating offers, and progressing to settlement, we’re with you all the way.
You’ll have access to legal templates, marketing advice, photography tips, and expert resources that help keep your sale on track. You can also reach out to our team at any time for extra guidance.
Is Private Selling Right for You?
Private selling is suitable for many different types of property owners. You might find it’s right for you if:
– You want to avoid high agent commissions
– You’re confident communicating with people
– You want to be hands-on with the process
– You’re organised and able to manage a timeline
– You like the idea of having control and making decisions yourself
If that sounds like you, selling your Melbourne home privately might be the perfect choice.
Step-by-Step: How to Sell Privately with Australian Realty
Step 1: Sign Up
Choose a listing package on the Australian Realty website and create your account.
Step 2: Prepare Your Listing
Upload your photos, write your description, and decide on a price. We provide help with this to make sure everything looks professional.
Step 3: Go Live
Your property is listed on major platforms like realestate.com.au and domain.com.au, just like any agent-listed property.
Step 4: Manage Buyer Enquiries
Respond to messages, answer questions, and schedule inspections when it suits you.
Step 5: Host Inspections
Show your home to interested buyers, present the key features, and collect feedback.
Step 6: Negotiate Offers
Review any offers you receive, negotiate on price and terms, and work with your solicitor to finalise the contract.
Step 7: Complete the Sale
Once you accept an offer, your conveyancer handles the legal paperwork and final settlement.
You’ll Have All the Same Tools as an Agent
The tools available to private sellers have improved significantly in recent years. With Australian Realty, you’ll have access to:
– Listings on Australia’s biggest real estate websites
– Professional signage and brochures
– Open home tools and inspection registers
– Tips for photography and styling
– Legal document templates and support
There’s no reason a private seller can’t achieve the same — or better — results as an agent. In fact, many sellers get higher net returns because they’re not paying commission.
Private Sales Work Across Melbourne
Private sales are being successfully completed across Melbourne, from the inner city to the outer suburbs. Whether you’re selling in Fitzroy, Carlton, South Yarra, Glen Waverley, or Frankston, there are buyers ready to look at your home.
Melbourne is a diverse market, and buyers are always actively searching online. With the right listing and pricing strategy, you can attract serious interest no matter where your property is located.
Common Questions from First-Time Private Sellers
Do I need to be licensed to sell my home privately?
No, you don’t need a licence. As a property owner, you have every legal right to sell your home directly.
How do I price my home?
You can use online property data, recent local sales, and valuation tools we provide. We can also offer guidance to help you set a competitive price.
Can I still use a professional photographer or copywriter?
Yes. You’re welcome to use any professional services you like, or you can use our add-on options for photography, floor plans, and copywriting.
What if I get stuck?
Our team is here to support you at any stage of the process. Whether you have a quick question or need help managing inquiries, we’re just a phone call or email away.
Join the Growing Community of Melbourne Private Sellers
Thousands of people across Melbourne are realising the benefits of selling privately. With the support of Australian Realty, they’re achieving outstanding results and keeping more of their profits.
Private selling gives you freedom, flexibility, and financial control. It’s a smart choice if you value independence and want to take an active role in the sale of your biggest asset.
Start Selling Your Melbourne Home Today
If you’re ready to take the next step, Australian Realty is here to help. Our platform makes it easy to list your property, reach serious buyers, and sell your home — all without the commission fees.
You’ve got the tools. You’ve got the support. Now it’s time to make your move.
Create your listing today with Australian Realty and discover how simple it is to sell your Melbourne home privately.
$300,000 - $330,000
Melbourne, Vic 3000
$235,000 - $250,000
Melbourne, Vic 3000
$420,000
Melbourne, Vic 3000
$1,900,000
