Melbourne’s property landscape is constantly evolving, with it, the way people sell their homes. Traditionally, the only option was to use a real estate agent. Today, that’s no longer the case. Homeowners across Melbourne are discovering the power of private selling with Australian Realty. This simple, transparent and cost-effective solution allows you to stay in control of your sale and save thousands in commission fees.
When you sell privately, you don’t just avoid expensive commission. You take ownership of the process, communicate directly with buyers, and make decisions that suit your circumstances. It’s fast, empowering, and thanks to platforms like Australian Realty, easier than ever.
Understanding the Traditional Real Estate Model
Real estate agents typically charge a commission based on a percentage of your home’s final sale price. In Melbourne, this can range from 1.5% to 3%. For a $900,000 property, that’s $13,500 to $27,000 straight out of your pocket. And that’s before marketing, photography, and advertising costs are factored in, which often add another $2,000 to $5,000.
These costs can significantly eat into your profit, especially if you’re planning to upgrade or downsize. What’s more, some sellers feel disconnected from the process, relying heavily on the agent to negotiate, communicate with buyers, and present the property.
What It Means to Sell Your House Privately
Selling privately means handling the sale of your home yourself, without involving a traditional real estate agent. You set the price, list the property, manage enquiries, conduct inspections, and negotiate with buyers. But you don’t have to do it all alone — Australian Realty provides all the tools, guidance, and support you need to sell like a professional.
You can still advertise on major platforms, access legal documents, and present your home professionally — all while avoiding commission fees and keeping more of the final sale price in your hands.
The Australian Realty Difference
Australian Realty is an independent platform designed specifically for private sellers. Our mission is to make private selling accessible and stress-free. Here’s how we help:
- Professional Listings: Appear on major portals like realestate.com.au and reach serious Melbourne buyers.
- No Commission: Sell your home and keep 100% of the proceeds. No percentage fees, ever.
- Flat Fee Services: Choose a package that suits your budget, with no surprise costs or hidden charges.
- Expert Support: Get help with pricing, contracts, buyer management, and negotiations when you need it.
- Access to Tools: Signboards, brochures, legal kits, and photography are available at your fingertips.
Step-by-Step: How to Sell Your House Privately in Melbourne
Here’s a step-by-step look at how you can sell your home privately with Australian Realty:
- 1. Prepare Your Home – Tidy up, declutter, and make small improvements. A fresh coat of paint or a styled living room can increase buyer interest significantly.
- 2. Get Professional Photos – Eye-catching images attract more clicks. We can connect you with skilled photographers who’ll showcase your property in the best light.
- 3. Set Your Price – Use comparable sales in your suburb or ask for help from our valuation tools and pricing experts.
- 4. List Online – Your home is uploaded to major websites, including realestate.com.au. You receive all buyer enquiries directly.
- 5. Arrange Inspections – Choose your own times and show your home to interested buyers. No pressure, no third-party scheduling issues.
- 6. Negotiate the Sale – You talk directly to buyers, agree on a price, and we assist with contracts and legal paperwork.
- 7. Finalise and Settle – Engage your chosen conveyancer and settle on your terms. Congratulations — you’ve sold privately and saved thousands!
How Much Can You Save by Selling Privately?
Let’s break down a real-life example:
- Home Sale Price: $920,000
- Agent Commission (2.2%): $20,240
- Agent Advertising Package: $3,000
- Total Traditional Selling Cost: $23,240
- Australian Realty Flat Fee Package: $799
- Total Savings: $22,441
That’s money that can go toward your next deposit, renovations, or paying off your mortgage sooner.
Melbourne’s Property Market: An Overview
Melbourne’s property market is diverse and full of opportunity. From suburban family homes in the east to inner-city apartments and charming westside cottages, demand remains steady. Buyers are savvy and do their research online, which is why having your property listed on realestate.com.au is so critical — even without an agent.
In 2025, the median house price in Melbourne hovers around $880,000, with some suburbs seeing consistent growth. Private selling allows you to meet the market directly, respond to demand quickly, and negotiate with buyers without waiting on an agent’s availability.
Common Mistakes to Avoid When Selling Privately
While selling privately is simple with the right support, here are a few things to avoid:
- Overpricing: Setting your price too high can lead to less interest and a longer time on the market.
- Poor Presentation: First impressions matter. A messy or poorly presented home turns off buyers.
- Ignoring Buyer Enquiries: Responding late can mean missing out on motivated buyers.
- Skipping Legal Steps: Make sure you have the correct contracts and disclosures in place. We can help.
- Getting Emotional: It’s natural to be attached to your home, but stay objective during negotiations.
Private Sale vs. Real Estate Agent: Side-by-Side Comparison
| Feature | Private Sale with Australian Realty | Traditional Agent Sale |
|---|---|---|
| Commission Fees | $0 – flat fee only | 1.5% – 3% of sale price |
| Control Over Sale | Full control | Limited – agent leads |
| Communication with Buyers | Direct | Through agent |
| Listing on Major Portals | Yes (realestate.com.au) | Yes |
| Costs | Low fixed cost | High, variable |
| Transparency | High – seller-led | Medium – agent-led |
Frequently Asked Questions
Can I list on realestate.com.au without an agent?
Yes! Australian Realty allows private sellers to list their homes on realestate.com.au and other portals. You get the same exposure as agent-listed properties.
Do I need legal help?
Yes, and we can help connect you with affordable, experienced conveyancers to handle contracts and settlements.
What if I’m not confident negotiating?
We offer support and negotiation tips, and if needed, we can provide guidance during buyer discussions.
Is this legal in Victoria?
Absolutely. Selling your own home is 100% legal in Victoria and across Australia. You just need the right documentation and disclosure forms, which we help you with.
Start Your Private Sale Today
If you’re ready to sell your house in Melbourne and want to avoid massive commission fees, Australian Realty is your ideal partner. We provide the tools, platform, and support to help you sell your home privately, confidently, and successfully.
Join the growing number of Melbourne homeowners taking control of their property sales and reaping the financial rewards. Visit our website to learn more and get started today. Selling privately is no longer just an option — it’s the smart choice.
